Sunday, 23 October 2011


When I was out shopping, I noticed this product of fruit rolls for kids. Personally I thought the packaging looked visually interesting and served its purpose of the target audience. They were bright so kids would favour in this and comes in different flavours to which the colour matched its flavour. The design language is child friendly as it states 'with no added nonsense' instead of 'preservatives'. The typography is san serif and clear. If I were a child I'd love to eat healthily and try these out :)

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